KPI Definitions That Survive Leadership Arguments
Shared definitions are the difference between a calm review and a metrics debate.
When activation means three different things across product, growth, and finance, the deck becomes a negotiation. Write definitions once: inclusion rules, time windows, and owners.
Keep a short registry next to every executive pack. If a chart cannot cite its definition in one sentence, it is not ready for leadership.
Change definitions deliberately, with a note on comparability, instead of quiet edits that break trend lines.